15
Sep

Top Arena Execs Dish on How They Move Ticket Sales

Barclays Center, 2012.

Venue executives from across the country will convene Sept. 14-16 in Long Beach, Ca. for the Arena Management Conference organized by the IAVM, the International Association of Venue Managers. Information about the conference and its agenda can be found here.

In advance of the event, Billboard surveyed executives at five of the world’s top arenas, with a capacity of 15,000 or greater, as ranked by the midyear Billboard Boxscore charts.   We asked them about their use of digital and social media to sell tickets, their tips to their fellow venue executives and their view of trends shaping the arena and touring business. 

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12
Sep

The Musician’s Guide to the Sales Funnel: 10 Steps to Selling Tons More Tickets, Music, and Merchandise

If you’ve been struggling to get results from your marketing efforts and continue to spend more money than your band makes, then this is a must-read.

Independent - (adj) - 1: Not influenced or controlled by others in matters of opinion, conduct, etc. 

2: Thinking or acting for oneself. 

As musicians, we tend to think we can do it all. We’re independent artists. We’ve got our music, our talent, our fans—and nothing else matters. Well, at least that’s how it works in theory. 

The reality is we need help, and lots of it. I don’t care how good you are—there is simply not enough time to do everything and still be a master at your craft, which is the music itself. You need tools and you need to outsource. You need to learn how to run your band like a business, and being resistant to this fact is the fastest way to kill off whatever income—and independence—you have left. 

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12
Sep

The Problems Musicians Face and How To Solve Them, Pt. 4

Part4

Written by Tommy Darker

Travelling the world and chatting with fellow aspiring artists reveals astounding insights about the future of music. Here’s the deal: we think we all face different problems, but the reality reveals the opposite. I will share one of these insights, explaining what it means for the way we work as musicians and how to move in the future.

This is the 4th part. Each part is linked at the end of the post.

PART 4

“The Medium Is The Message” in the Music Industry.

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11
Sep

The Problems Musicians Face and How To Solve Them, Pt. 3

Part3

Written by Tommy Darker,

Travelling the world and chatting with fellow aspiring artists reveals astounding insights about the future of music. Here’s the deal: we think we all face different problems, but the reality reveals the opposite. I will share one of these insights, explaining what it means for the way we work as musicians and how to move in the future.

This is the 3rd part. Each part is linked at the end of the post.

PART 3

Digital native musicians have always struggled with the same problems. Actually it’s just one.

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11
Sep

6 Steps To Building True Music Industry Connections

Networking

By Christiana Usenza 

In any field, “who you know” often counts more than “what you know.” This is especially true in the music industry – an ever-shrinking pool of people that exemplifies the proverbial “small world.” Now, more than ever, it’s important to not only build your list of contacts, but also make true connections with fellow folks in the biz.

A true connection vs. a contact

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11
Sep

Musicians Guide: How to Get and Keep a Good Day Job

Working for others doesn’t have to suck – plus, you can even learn to make any boss love you …

The situation
Many players, composers, and engineers start their careers in music and find they still need that side job while they get going. Others might find themselves without a gig for the first time in years and need something to fill in the gap. Getting better at our craft is a life-long pursuit, one full of ups and downs. We have all been there. So here are a few tips we hope will help keep you on the path toward growing your career in the music business.

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10
Sep

The Problems Musicians Face and How To Solve Them, Pt. 2

Part2

Written by Tommy Darker,

Travelling the world and chatting with fellow aspiring artists reveals astounding insights about the future of music. Here’s the deal: we think we all face different problems, but the reality reveals the opposite. I will share one of these insights, explaining what it means for the way we work as musicians and how to move in the future.

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10
Sep

5 Tips For Marketing Music With A Comprehensive Social Media Strategy

Social-networking-business

If you’ve been keeping up with the Sonicbids blog lately, you already know that a strong online presenceas a musician is crucial for gaining fans and exposure. Utilizing a smart social media strategy will help your band stand out, especially if you’re updating your pages regularly and connecting with your fans. With the various social networking sites out there, it can be overwhelming to find a plan and stick to it across all platforms. Here are five tips for creating and maintaining a comprehensive social media strategy.

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10
Sep

How To Make A GIF From A YouTube Video

Dre

Adding images to your social media posts, particularly gifs, are a proven way to boost views and shares. A free tool, GIF YouTube, makes the process of creating a gif from any YouTube video quick and easy. Try it here

10
Sep

7 Ways You May Be Making Your Band Look Unprofessional

Unprofessional_band_musician_look_bad

By Lee Duck 

Everyone seems to be in a band these days, right? Venue managers are bombarded with booking-related emails and phone calls every day, and record label execs are consistently buried under demos and press kits.

So, how can you break through the static?

Not only should you carry yourself professionally enough to be considered by key decision-makers in the first place, but once you’ve taken the stage, you need to make a stellar impression if you want your phone to keep ringing (and your wallet to stay full). Even if you’re a brand new band, you should be acting like true professionals from start to finish if you ever want to be treated like professionals.

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