Here are two stories about musicians doing well that could be described as social media success stories. But Ryn Weaver’s claim that “Tinder got me a record deal” is a bit misleading. And, while it’s conceivable that Shannon Hurley could make money via activities on social networks like Facebook and Twitter, YouTube enabled her success by being so much more than a social network. In fact, both tales are almost simply updated versions of old stories from a time before the web existed.
By Jhoni Jackson
Once upon a time, it was pretty uncommon to preview tracks before committing your cash to the whole shebang. Particularly in the heyday of CDs, your best bet was a store’s listening station, and it was typically limited to whatever discs were already loaded, and it always seemed to be occupied anyway. Preexisting knowledge of an artist was usually reliable but, without that, you were kind of shopping blindly – save for the album artwork.
For people who remember browsing aimlessly hoping to discover a new favorite group, this happened often: The coolness of a cover would either lure you in or discourage you from buying. If a foreign-to-you group presented itself with a compelling enough photo or a super-rad design or anything else that caught your eye, it was likely sufficient bait to get you to the register.
By Lee Duck
In my last article, we discussed ways in which you can plan and book a DIY tour that runs effectively, successfully, and within your budget. So now that you’ve packed up your gear, managed your expenses, and hit the road, what can you do to really blow your fans out of the water night after night?
After spending years as a touring musician with my band Sky Eats Airplane, alongside my current work in assisting artists with light shows and production, I’ve learned a thing or two along the way. Here are seven surefire tips to make your DIY tour stand out from the competition. (Hint: it starts before you even hit the stage!)
There are artist in this industry, no matter the genre, that feel like they are not getting their just-do. In some cases, it is political, and in some cases it’s not. There are some possibilities that may result in you not getting an opportunity, like burning bridges, them not being interested in your artist, etc. If these situations are not the case, then there are times where you have to step back and evaluate what are you doing/or not doing to get their attention.
What I tell artist and managers all the time is “Hey Just Force Their Hand”. Make them play the cards you need them to play. If you’re not getting the right opportunities you feel you deserve, you have 2 options in no particular order: 1. Give Up trying. Just move on to something else. 2. Try harder, and do more to give them a reason. Sometimes you may not be taken serious, until you’ve developed a strong buzz. When you’ve covered all bases, and have got a strong fanbase, you force their hand. Sometimes their bosses will ask them, “Hey why are we not playing this guy, or why haven’t we booked this guy, or why haven’t we posted his music on our site/blog, or an interview.
At that point you have successfully done your job at forcing their hand. Familiarity is an important component in this business. Sometimes what you’re doing may be a lot to you, but still not enough. It all boils down to the alternate phrase I use “Give Them A Reason”
On April 23, just one day after the release of her soon-to-be No. 3 album on the Billboard 200, Iggy Azalea was onstage at the House of Blues in Boston playing for a sellout crowd of 2,500. A major artist in front of a small crowd — investors call it a “perishable experience”; fans call it a once-in-a-lifetime moment. It plays out over and over in the club world, and it is one reason why the live music business remains at a premium in an ever increasingly on-demand entertainment culture of streaming and DVRs. Live Nation, which commands 21 out of the 25 spots on Billboard’s annual list of the best-attended clubs in North America, reported $2 billion in revenue in 2013, with gross ticket revenue up 30 percent.
Indications are that 2014 will be just as strong, and Live Nation stock has risen 14 percent in the 12 months ended July 31, to $21.16. “Overall for our portfolio, we’re up in show count and ticket sales,” says House of Blues Entertainment CEO Ron Bension. “It’s a good business if you can withstand the cycles, and we’ve been able to do that.” How good? Billboard estimates annual gross ticket sales for Live Nation clubs approaches $300 million annually.
By: JACQUIE NEVILLE
As artists we are constantly evaluating ourselves…and others. In order to succeed we make many sacrifices such as financial, social, emotional, or physical. I don’t believe in the “tortured artist”. Being an artist can be a hard life, but it doesn’t have to be. If you are mindful of what’s going on with you and the world around you, you’ll realize being an artist can be the most rewarding and fulfilling path you can take if you’re willing to work for it.
1) It’s about the journey, not the destination.
Stop comparing yourself to others. Everyone has their own struggles that you know nothing about. Stop coveting others’ success. It’s cancer for your band. Stop perceiving others as a threat and try not to be so hard on yourself. It’s not about all about the numbers or followers. It’s about you and who is connecting with what you do. If you’re in it for fame, you’re in it for the wrong reason. Focus on what you have accomplished and what strengths you do have and try being happy for others’ success. Everyone has their own path…and if you’re not happy with where yours is taking you, change it.
SoundCloud is adding advertising to fund payments to artists and labels who agree to participate in a new Premier Partner program. The terms of the invite only program were not disclosed. A deal with major labels is expected to be announced soon, but today’s announcement was about reassuring the hundreds of thousands of indie artists who use the platform, that they may be able to make money there.
#SocialMediaNews - Social Media Changes: Twitter Adds Noise, Vine Adds Editing, SlideShare Adds Video
Some services improve as others degrade. Twitter is now officially sometimes adding tweets to your feed from people/brands you don’t follow. This can include retweets of tweets that were favorited but not retweeted. Vine, which popularized the video equivalent of a tweet, is getting more complex in a good way with uploads from one’s camera roll and editing. SlideShare, not usually discussed on Hypebot, may be a bit more relevant because they’ve gone free and added video. But all three fail in corporate communication.
Twitter Tries To Quietly Add Noise
By Peter Getty.
Streaming music is a music lover’s dream. We now have access to the work of a wide range of artists, either for free (with ads) or for a small monthly fee. Popular artists are even making money on the model, with heavy rotation with services like Pandora, Beats, and Spotify. For smaller artists, however, the results aren’t always great.
For better or worse, a future where most music is available for streaming looks unavoidable. Recognizing this, independent record labels and their artists are finding ways to ride the wave on their own terms.
Ian Anderson and Levi James created Launch and Release to document and share what they were learning about crowdfunding music. They’ve put in a great deal of work and one of the more interesting discoveries they’ve made is that numerous artists are successfully crowdfunding in the under $10,000 range without the fanbase that one might assume is necessary. I spoke with them last week about this topic.
I wrote about Launch and Release last year and have been following the blog ever since. Now co-founding bloggers Levi James and Ian Anderson are getting ready to launch an online class titled “The Music Crowdfunding Course for Intelligent Artists.” Based on our discussion last week and their clear and direct writing at Launch and Release, it’s likely to be well worth your time if you’re planning a music crowdfunding campaign.